Logos and Submarks
- The DECRA logo should always have “Metal Roofing” below it unless there is a circumstance where it is so small that metal roofing cannot be clearly read (example: a promotional pen).
- The DECRA logo should only be used horizontally.
- Use the submark for small or square uses (example: social media profile). Submarks should be used when the logo placement is too small to see “Metal Roofing” or for square spaces like favicons.
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MAIN LOGO
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MAIN LOGO REVERSED
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SUBMARK/FAVICON
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SUBMARK/FAVICON REVERSED
Logo and Submark Spacing
The minimum whitespace around the DECRA Metal Roofing logo is equal to the height of the word “DECRA” squared off
The minimum whitespace around the D submarks is equal to the height of the inside of the “D” squared off.
Logo Placement
The DECRA logo should ALWAYS be placed in the top left of a document. Spacing around the logo should adhere to the guidelines on the previous page.
The DECRA Gold Bar
- The DECRA gold bar should always be 6.75 points high.
- The DECRA gold bar should only be used horizontally. In the instance that a vertical bar is used, it should be DECRA Blue.
- The 6.75 point DECRA gold bar should always appear underneath the blue when used as a full-width design element
- A thin gold bar can be used alone as an accent design element
Typography
- All headline fonts, subtitles, subheaders, CTAs, and buttons are Roboto Condensed and all body copy is Source Sans Pro.
- Subtitles should be DECRA Gold.
- Subheads should be DECRA Blue.
Copy
The DECRA product order should always be as follows:
- DECRA Villa Tile
- DECRA Tile
- DECRA Shingle XD®
- DECRA Shake XD®
- DECRA Shake
When listing out the products in copy (a press release, for example), it is acceptable to only use DECRA once and list them as follows: DECRA Villa Tile, Tile, Shingle XD, Shake XD, and Shake.
It is only necessary to use the ® symbol with the first instance of the mark, or with the most prominent placement of the mark. It is a common misconception that each and every instance of the mark should bear a trademark symbol.
All copy should adhere to AP Style guidelines.
Use U.S. instead of USA, US, or U.S.A.
Only refer to roofing professionals as contractors (do not mention installers, preferred contractors, or certified contractors).
Lifetime Limited Warranty is always capitalized.
Refer to DECRA Metal Roofing in the first instance of any copy, then in subsequent usage DECRA can stand alone.
The DECRA phone number should be written as 877-463-3272. Please do not use 877-GO-DECRA.
