How to Advise Owners on Energy Efficient Roofing Options

As a roofing contractor, you’re likely approached by a variety of home and business owners, all of whom have different priorities in mind for their individual projects.

For some, energy-efficient roofing is right at the top of their list. For others, things like durability and longevity factor in when it comes to choosing a material.

Fortunately, with DECRA Metal Roofing, there is no this or that. Owners don’t have to sacrifice on strength or style to get what they want out of a roof. DECRA prides itself on creating products that accommodate the most discerning of tastes, wants, and needs, so if selecting an energy-efficient roofing option is important to the person you’re working with, continue reading below for tips you can reference.

How DECRA Stone-Coated Metal Roofing Improves Energy Efficiency

When it comes to improving energy efficiency (aka thermal performance) with a roof upgrade, there are three characteristics to consider. These include:

  • Emissivity: The ability of the roof to radiate solar heat gains up and away from the house or building.
  • Thermal Resistance: The measurement of a temperature difference by which a material resists a heat flow.
  • Reflectivity: The ability of the roof to reflect radiant heat back to the direction from which it came before it has a chance to be absorbed.
Since metal roofs reflect heat up away from buildings, they are known as one of the most energy-efficient roofing materials. Take the metal hood of a car, for example. Even with the heat from the sun and the engine above and below, the metal hood quickly cools when the car is parked in the garage and the engine is turned off. In just minutes, the metal hood has dissipated the heat so well that the car feels cool to the touch.

Many asphalt roofs, on the other hand, absorb heat like a sponge and radiate heat down into the home long after the sun goes down.

In fact, a 2019 study by R&D Engineering compared the energy efficiency of DECRA metal roofs against conventional 3-tab asphalt shingle roofs and found that DECRA metal roofs increased energy efficiency by up to 218%.

And while an uncoated, standing seam metal roof can upgrade a roof’s overall emissivity and reflectivity, DECRA stone-coated metal roofs take thermal performance even further.

Infrared-blocking color pigments in DECRA’s stone-coated granules effectively block infrared radiation from the sun that is the source of accumulating heat. These infrared-blocking pigments increase the natural solar reflectance of the metal roof substantially more than other metal roofing products.

Save on Cooling and Heating Costs with a DECRA Metal Roof

By reflecting heat up and away from the home, metal roofs can decrease attic temperatures by as much as 69%.

“You can actually feel the difference– not just inside, but when you put your hand underneath the soffit vent, you can feel the airflow being sucked up through the attic and outside through the ridges. The utility bill has been reduced drastically, I wasn’t expecting it.” -Matt B.

The reflective properties of modern metal roofing can reduce cooling costs by up to 25% and homeowners with a DECRA roof can see even higher savings.

“Our energy bill has decreased by 39% since installing DECRA Tile. Living in Texas, we wanted a roofing solution that reflects heat away from the house and DECRA does just that.” –Lisa U.

These savings add up year after year, especially considering a metal roof has a lifespan that is two to three times longer than traditional roofing materials like asphalt shingles.

But saving on cooling costs is just one of the ways to sell homeowners on the value of upgrading to a DECRA metal roof.

A modern metal roof can increase home value by up to 6% and homeowners who upgrade to metal roofing are typically able to recoup an extremely high rate of the roof’s cost, 85.9% according to national averages, with homes in the Eastern states recouping up to 95.5%. Plus, metal roofs qualify for insurance discounts in many states. For example, in Texas, a metal roof can even lower your homeowner's insurance by up to 35%.

Solar Installation Options for Added Energy Efficiency

The concept of using solar power as an energy source has been around for centuries. But within the last few years, demand for solar energy has grown, with the market projected to reach $222.3 billion by 2026 (up 20.5% from 2019).

A federal study revealed that if Americans installed solar panels on every roof, it would supply 39% of the total power used by the U.S. What’s more, California alone could generate 74% of its electricity.

Fortunately, solar energy panels can easily be installed on DECRA metal roofs. The following manufacturers of solar mounting systems are designed specifically for stone-coated metal roofing:

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  • Ideal for batten installs (DECRA Tile and DECRA Shake)
  • Quick and easy on new installs or retrofit
  • Ideal for direct-to-deck installs (DECRA Villa Tile, DECRA Shingle XD, DECRA Shake XD)
  • Requires penetrations – Underpans/TUK

Installing solar arrays on roofs has many benefits–beyond improved energy efficiency. These include:

  • Sustainability: Using solar energy to power a home minimizes the household’s carbon footprint. Since it's a renewable energy source, you can’t run out of it. It allows you to continuously power your home without creating pollution.
  • Profitability: As mentioned above, using solar arrays to power a home saves money in the long run. Plus, it’s easy to find a solar roofing option that meets specific exterior requirements.

Supercharge Energy Efficiency With DECRA Metal Roofing

When you’re working with a homeowner who is looking for an energy-efficient roofing solution, DECRA Metal Roofing makes for an easy sell–and it’s just as easy to add DECRA Metal Roofing to your service offerings. Contact us today to get started.

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