--- title: How to Market DECRA Metal Roofing During Storm Season and Beyond | DECRA Metal Roofing description: With storm season no longer on a predictable timetable, the demand for metal roofing is stronger than ever. Here's how to market a premium product like DECRA. image: https://www.decra.com/hubfs/market-decra-during-storm-season.jpg --- a[data-hs-anchor="true"] { display: block; position: relative; visibility: hidden; top: -120px; } html { scroll-behavior: smooth; } - [ Blog ](https://www.decra.com/blog) Enter your email address and zip code to find contractors in your area - [ Gallery ](https://www.decra.com/metal-roofing-gallery) Enter your email address and zip code to find contractors in your area - [ For Professionals ](https://www.decra.com/pro) Enter your email address and zip code to find contractors in your area - Find Contractor Enter your email address and zip code to find contractors in your area - [ (877) 463-3272 ](tel:8774633272) Enter your email address and zip code to find contractors in your area - [ METAL TILE ROOFING ](https://www.decra.com/metal-tile-roofing) - [ METAL SHINGLE ROOFING ](https://www.decra.com/metal-shingle-roofing) - [ METAL SHAKE ROOFING ](https://www.decra.com/metal-shake-roofing) - QUICK LINKS - [Design Your Roof](https://www.decra.com/design) - [Request Sample and Estimate](https://www.decra.com/request-sample) - [Metal Roofing Blog](https://www.decra.com/blog) - [Metal Roofing Myths](https://www.decra.com/metal-roofing-myths) * Menu * * Menu * - HOMEOWNERS - [ Request Sample and Estimate ](https://www.decra.com/request-sample) - [ See DECRA on Your Home ](https://www.decra.com/design) - [ Register Warranty ](https://www.decra.com/register-warranty) - PROFESSIONALS - [ Join Contractor Network ](https://www.decra.com/join-contractor-network) - [ Visit Knowledge Base ](https://www.decra.com/pro) - [ Ventilation Calculator ](https://www.decra.com/ventilation-calculator) - Resources - [ Blog ](https://www.decra.com/blog) - [ Gallery ](https://www.decra.com/metal-roofing-gallery) - [ Case Studies ](https://www.decra.com/case-studies) - [ Metal Roofing Myths ](https://www.decra.com/metal-roofing-myths) - [ 1230 Railroad St, Corona, CA 92882 ](https://www.google.com/maps/place/1230+Railroad+St,+Corona,+CA+92882/@33.8877827,-117.5875414,17z/data=!3m1!4b1!4m5!3m4!1s0x80dcc85b2843c881:0xde8667dc4e01a741!8m2!3d33.8877827!4d-117.5853527) - [ (877) 463-3272 ](tel:8774633272) [![Request Call](https://no-cache.hubspot.com/cta/default/5712265/09a36b95-b407-4c8b-934b-39d40abbba7b.png)](https://cta-redirect.hubspot.com/cta/redirect/5712265/09a36b95-b407-4c8b-934b-39d40abbba7b) - - - - - # How to Market DECRA Metal Roofing During Storm Season and Beyond - By [ Trevor Underwood ](https://www.decra.com/blog/author/trevor-underwood) - October 21, 2024 - [Contractors](https://www.decra.com/blog/tag/contractors) [Tornado](https://www.decra.com/blog/tag/tornado) [Hurricane](https://www.decra.com/blog/tag/hurricane) [Storm](https://www.decra.com/blog/tag/storm) ![](https://www.decra.com/hubfs/market-decra-during-storm-season.jpg) How to Market DECRA Metal Roofing During Storm Season and Beyond | DECRA Metal Roofing 8:00 With storm season no longer on a predictable timetable, the demand for high-quality roofing materials remains strong throughout the year. Among the many options available, stone-coated metal roofing stands out for its exceptional durability and longevity. But how do you effectively market a premium product like DECRA Metal Roofing? This blog gives contractors the tools to do just that.  In this blog, you’ll learn:  - [Why the demand for metal roofing is growing.](https://www.decra.com/blog/how-to-market-decra-metal-roofing#demand-for-metal-roofing-is-growing)  - [How unpredictable weather patterns are making storms a year-round concern.](https://www.decra.com/blog/how-to-market-decra-metal-roofing#unpredictable-weather-patterns) - [The top selling points for stone-coated metal roofing.](https://www.decra.com/blog/how-to-market-decra-metal-roofing#top-selling-points-for-stone-coated-metal-roofing) - [How to get started with metal roofing (if you’re not already!) ](https://www.decra.com/blog/how-to-market-decra-metal-roofing#How-to-get-started-with-metal-roofing)* * ### Demand for Metal Roofing is Growing [Demand for metal roofing](https://www.metalarchitecture.com/news/industry-news/mra-reports-jump-in-metal-roofing-demand-for-u-s-new-home-construction/) is growing rapidly, making it the second most popular choice for residential roofing in the U.S. market.  This surge is largely due to homeowners opting for more resilient building materials. Longevity is a key priority, and the aesthetic appeal of metal roofing also plays a role in its selection. Weather-related factors are also driving this interest. According to [research from Freedonia](https://www.metalconstructionnews.com/news/metal-roofing-continues-to-grow-its-presence-in-the-residential-market/), highlighted by the Metal Roofing Alliance (MRA), there's a clear link between the rise in climate-related disasters and the increasing number of homeowners choosing metal for repairs and replacements. From 2015 to 2022, as extreme weather events like hurricanes, hail storms, and tornadoes became more frequent, demand for metal roofing grew. Its ability to withstand these conditions, along with heavy [snow](https://www.decra.com/blog/what-is-the-best-type-of-roof-for-snow), ice, and even [fire](https://www.decra.com/blog/what-is-the-best-roof-for-fire), makes it a preferred choice for protecting homes. [Environmental benefits](https://www.decra.com/blog/are-metal-roofs-environmentally-friendly) are another key factor driving the growth of metal roofing. Metal roofs are 100% recyclable at the end of their lifespan. Additionally, solar panels can be easily installed directly over metal roofs, and since [metal roofs last 40-80 years](https://www.thisoldhouse.com/roofing/reviews/pros-and-cons-of-metal-roof), their lifespan aligns perfectly with that of solar panels—offering a long-term solution compared to traditional roofing materials.  Metal roofs are also among the most energy-efficient options available, helping to maximize a home's energy efficiency and reduce utility bills. In fact, a 2019 study by R&D Engineering tested the [energy efficiency of DECRA Metal Roofing products](https://www.decra.com/hubfs/Sales%20Enablement/PK/DECRA%20Product%20Knowledge%20-%20Solar%20Heat%20Gain%20Study.pdf) against conventional 3-tab asphalt shingle roofs. The results? DECRA roofs increased energy efficiency by as much as 218%. ### Do We Really Have “Storm Season” Anymore? As a contractor, your goal is to match the right products to your clients' needs. In the past, storm season was a specific concern, but now extreme weather events are almost a year-round reality. Whether it's hurricanes, tornadoes, or nor’easters, these events can happen any time of year, depending on where you live and work.  Some of the more severe weather patterns seen recently include: - Storms hitting back-to-back - Long calm periods followed by unusually intense storms - Severe storms happening outside their usual seasons - Weather events occurring in unexpected areas Hurricane Helene is a prime example of this. A time of [unexpected quiet in the Atlantic](https://www.cnn.com/2024/09/06/weather/hurricane-season-atlantic-storms-climate/index.html) was followed by a storm so extreme that it pushed the boundaries of meteorological measurement. And the hurricane’s path went [much further inland than predicted](https://www.nytimes.com/interactive/2024/09/29/us/helene-path-map.html), destroying huge swaths of Central Appalachia and taking out power as far north as Ohio.  In the last few years, we’ve witnessed ice storms in Texas, tornadoes on Cape Cod, drought-fueled wildfires in tropical Hawaii, and a summer hurricane in California. Now, experts are concerned that after Helene, a still-warm Atlantic could spawn storms well past the usual end of hurricane season in November and [into December](https://www.jacksonville.com/story/weather/hurricane/2024/09/27/when-atlantic-hurricane-season-ends/75406929007/).  Additionally, a [La Niña pattern](https://ktla.com/weather/la-nina-watch-is-officially-on-when-will-we-feel-its-impact/) in late 2024/early 2025 could create more rain than normal for the Pacific Northwest. A [rapidly warming New England](https://www.bostonglobe.com/2021/12/30/science/new-england-is-warming-faster-than-rest-planet-new-study-finds/) is experiencing more severe weather events. And the Midwest and the Rockies are bracing for the usual winter storms, on the heels of their own share of tornadoes and off-season snowstorms.  Knowing this, homeowners are in need of durable roofing solutions that can protect them throughout all seasons. [![decra-metal-roofing-web-storm-season-guide-blog-cta](https://www.decra.com/hs-fs/hubfs/decra-metal-roofing-web-storm-season-guide-blog-cta.png?width=1000&height=179&name=decra-metal-roofing-web-storm-season-guide-blog-cta.png)](https://www.decra.com/storm-guide) ### The Top Selling Points for Stone-Coated Metal Roofing With demand for metal roofing fueled by its durability and longevity, homeowners are increasingly turning to this option. But to effectively communicate its value, contractors need to highlight the key selling points that set DECRA Metal Roofing apart. By emphasizing these benefits, you can position yourself as a trusted resource and help homeowners make informed decisions. #### DECRA has the highest possible hail impact rating. Roofing materials are rated by [Underwriters Laboratories](https://www.ul.com/) based on their resistance to the impact of steel balls dropped from various heights. Ratings range from Class 1 to Class 4, the highest impact resistance. To achieve a Class 4 rating, a roofing material cannot show any signs of fracture when the equivalent of a 2-inch hailstone is dropped from 20 feet or higher.  DECRA roofing products not only meet the [UL 2218 Class 4 Impact Resistance Rating](https://www.decra.com/pro/hail-understanding-impact-resistance), they exceed them. Our products are warranted against hail up to 2.5 inches in diameter. And [we conduct our own testing](https://www.decra.com/blog/decra-metal-roofing-testing-for-quality-above-and-beyond-the-competition) to check for qualities like material thickness, coating quality, humidity resistance, and more. #### DECRA products are warrantied for winds up to 120 mph and lab tested at twice that velocity. As a contractor, you’ve probably seen the damage that storms can wreak on asphalt shingles. Shingles are prone to cupping, warping, delaminating, and loosening around the fasteners. This increases the risk for wind uplift, when air pressure below the roofing system is greater than the air pressure above. The result? Entire layers of the roof can lift off, leaving the home vulnerable beneath. Clay tiles and wood shakes are also prone to this phenomenon. ![DECRA Wind Uplift Graphic Final Transparent wBackground (1)](https://www.decra.com/hs-fs/hubfs/DECRA%20Wind%20Uplift%20Graphic%20Final%20Transparent%20wBackground%20(1).png?width=790&height=1354&name=DECRA%20Wind%20Uplift%20Graphic%20Final%20Transparent%20wBackground%20(1).png) DECRA, on the other hand, uses a unique interlocking system that helps keep its materials firmly in place. Plus, all of our products have been tested in compliance with the [High-Velocity Hurricane Zone](https://www.decra.com/pro/decra-wind-charts-for-hvhz) of the Florida Building Code. Roofing products approved for these zones are beneficial to homeowners in regions that experience high winds, particularly those along the coasts. Homeowners can trust that our products offer long-lasting protection. Every product comes with a standard [Lifetime Limited Warranty](https://www.decra.com/blog/how-to-explain-the-benefits-of-decras-lifetime-limited-warranty-to-homeowners) for winds up to 120 mph. #### Metal roofs last two to three times longer than traditional roofing materials. Installing a new roof is a serious financial investment. Therefore, homeowners want to see their new roof last for decades. As mentioned above, metal has a [lifespan](https://www.statefarm.com/simple-insights/residence/metal-roof-pros-and-cons) that is two to three times longer than traditional roofing materials, like asphalt, clay, and wood. Other key selling points? [Insurance companies favor roofs](https://www.decra.com/blog/the-rise-of-drones-in-roof-inspections) that offer superior impact resistance. In fact, [Progressive](https://www.progressive.com/answers/how-roof-type-impacts-insurance/) states on its website that your homeowners insurance may cost less if you have a newer roof made of more durable materials, such as metal. Homeowners can even qualify for discounts in many states for installing a metal roof.  ### Join DECRA’s Contractor Network to Offer Homeowners the Best in Year-Round Protection With storm season potentially extending throughout the year, now is the perfect time to [join DECRA’s Contractor Network](https://www.decra.com/join-contractor-network). Feel free to [contact a DECRA Metal Roofing advisor](https://www.decra.com/contact-us) with any questions you may have–we’re here to help you get started and secure more projects! Additionally, our [Knowledge Base](https://www.decra.com/pro) offers valuable resources, including:  - Installation guides - Rebates - Estimating sheets - Marketing materials - Product information Editor’s Note: *This blog was originally published in May, 2021 but has been updated with relevant information. * YOU MIGHT ALSO LIKE ![feature image](https://www.decra.com/hubfs/decra-metal-roofing-web-title-24.jpg) [Title 24: What Homeowners Should Know About Cool Roofs](https://www.decra.com/blog/title-24-what-homeowners-should-know-about-cool-roofs) July 17, 2026 ![feature image](https://www.decra.com/hubfs/decra-metal-roofing-web-rain-on-metal-roof.jpg) [Are Metal Roofs Loud in the Rain?](https://www.decra.com/blog/are-metal-roofs-loud-in-the-rain) July 10, 2026 ![feature image](https://www.decra.com/hubfs/decra-metal-roofing-web-fireworks-and-metal-roofing.jpg) [What Happens When Fireworks Hit a Metal Roof?](https://www.decra.com/blog/what-happens-when-fireworks-hit-a-metal-roof) July 2, 2026 ### Subscribe to Our Blog ![cta-image-1](https://www.decra.com/hs-fs/hubfs/cta-image-1.webp?width=767&height=767&name=cta-image-1.webp) [![Request a complimentary sample](https://no-cache.hubspot.com/cta/default/5712265/9d22d188-56ec-46a6-94a4-a438bce4f6bc.png)](https://cta-redirect.hubspot.com/cta/redirect/5712265/9d22d188-56ec-46a6-94a4-a438bce4f6bc) ABOUT DECRA Since 1957, DECRA stone-coated metal roofs have bridged the gap between industrial durability and architectural beauty. ### Post By Topics - [Homeowners](https://www.decra.com/blog/tag/homeowners) - [What is Metal Roofing](https://www.decra.com/blog/tag/what-is-metal-roofing) - [Why Metal Roofing](https://www.decra.com/blog/tag/why-metal-roofing) - [Best Roof for my Region](https://www.decra.com/blog/tag/best-roof-for-my-region) - [Contractors](https://www.decra.com/blog/tag/contractors) - [Metal Roofing](https://www.decra.com/blog/tag/metal-roofing) - [Home Remodel](https://www.decra.com/blog/tag/home-remodel) - [Roof Remodel](https://www.decra.com/blog/tag/roof-remodel) - [Hurricane](https://www.decra.com/blog/tag/hurricane) - [Damaged Roof](https://www.decra.com/blog/tag/damaged-roof) - [Hail](https://www.decra.com/blog/tag/hail) - [Storm](https://www.decra.com/blog/tag/storm) - [Tornado](https://www.decra.com/blog/tag/tornado) - [Wind](https://www.decra.com/blog/tag/wind) - [Snow](https://www.decra.com/blog/tag/snow) - [Home Builders](https://www.decra.com/blog/tag/home-builders) - [Solar Energy](https://www.decra.com/blog/tag/solar-energy) - [Rain](https://www.decra.com/blog/tag/rain) - [Project of the Year](https://www.decra.com/blog/tag/project-of-the-year) - [DECRA Contractor Network](https://www.decra.com/blog/tag/decra-contractor-network) - [Energy Efficiency](https://www.decra.com/blog/tag/energy-efficiency) - [Fire](https://www.decra.com/blog/tag/fire) - [Ice](https://www.decra.com/blog/tag/ice) - [Insurance](https://www.decra.com/blog/tag/insurance) - [Asphalt Shingles](https://www.decra.com/blog/tag/asphalt-shingles) - [Commercial](https://www.decra.com/blog/tag/commercial) - [Concrete Tile](https://www.decra.com/blog/tag/concrete-tile) - [Earthquakes](https://www.decra.com/blog/tag/earthquakes) - [Hail Damage](https://www.decra.com/blog/tag/hail-damage) - [Historic Renovation](https://www.decra.com/blog/tag/historic-renovation) - [Manufacturing](https://www.decra.com/blog/tag/manufacturing) - [Roof-Over](https://www.decra.com/blog/tag/roof-over) - [Warranty](https://www.decra.com/blog/tag/warranty) - [Show All](https://www.decra.com/blog/all) ** Back to Top Help us improve your experience. 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We have been in business since 1957 and are the inventors of Stone Coated Steel Roofing Material Category.", "founder" : { "@type" : "Person", "image" : "https://www.aucklandmuseum.com/war-memorial/online-cenotaph/record/C141047", "jobTitle" : "Founder", "name" : "L. J. Fisher", "url" : "https://www.aucklandmuseum.com/war-memorial/online-cenotaph/record/C141047" }, "foundingDate" : "1957", "foundingLocation" : { "@type" : "Place", "name" : "New Zealand" }, "image" : "https://decra.com/hubfs/decra-metal-roofing-web-villa-tile-hero-3-1.webp", "legalName" : "DECRA Roofing Systems, Inc.", "logo" : "https://decra.com/hubfs/Decra%20Logo-1.svg", "name" : "DECRA Metal Roofing", "sameAs" : [ "https://twitter.com/DECRAMetalRoof", "https://www.linkedin.com/company/decrametalroofing/", "https://www.instagram.com/decrametalroofing/", "https://www.facebook.com/DECRAMetalRoofing" ], "telephone" : "(877) 463-3272", "url" : "https://www.decra.com/" } ```